MMM vs MLM First of all, what is MLM? MLM is called Multi Level Marketing, also known as direct sales or Network Marketing. It originated from a concept pioneered by two friends, Rich Devos and Jay Van Andel, who started the billion dollar giant known as Amway. The basic concept in MLM is this. Getting a product or service from the manufacturer directly to the end customer using word of mouth advertising. In other words, connect customers directly to the parent company, and when you do so successfully you receive a commission for life as long as the customer uses and reorders. Now. If the person you connected with the parent company duplicates the same process, you also get a commission up to some certain levels determined by the parent company. That is where the multi-level concept comes in. MLM has had its fare share of detractors with people coming up with pyramid schemes where there is no tangible product being moved, and no value added to the customer. However in th